First introduced in 1994, VIVA GLAM lipstick has become one of the fashion world's most glamorous and successful fundraising initiatives of all time. A success since its red-hot launch. The VIVA GLAM program was further enhanced by the introduction of VIVA GLAM II in 1997, VIVA GLAM III in 2000, VIVA GLAM IV in 2002 and VIVA GLAM V in 2004. M·A·C Cosmetics continues to underwrite all VIVA GLAM related expenses and along with its retail partners, contributes 100% of the retail selling price of each VIVA GLAM lipstick to the M·A·C AIDS Fund. About VIVA GLAM Purchase VIVA GLAM & VIVA GLAM T-shirt				Ad Campaign About VIVA GLAM Program Pamela Anderson Christina Aguilera Missy Elliott   Linda Evangelista Chloë Sevigny