Campaign History
What kind of a company ignites its charity program by selling lipstick with RuPaul, a drag queen as its spokesperson? Then follows that act with (to use the colloquial) a non-lipstick lesbian, kd Lang? M·A·C, the cult Canadian brand created in 1985 has always been fearless and outspoken and when it comes to the VIVA GLAM message, it's always been loud and clear!
Viva Glam IViva Glam IIViva Glam III, Campaign 1Viva Glam III, Campaign 2Viva Glam IV, Campaign 1Viva Glam IV, Campaign 2Viva Glam V, Campaign 1Viva Glam V, Campaign 2Viva Glam V, Campaign 3Viva Glam VI, Campaign 1Viva Glam VI, Campaign 2Viva Glam VI SE, Campaign 1Viva Glam VI SE, Campaign 2Viva Glam Gaga and CyndiViva Glam GagaViva Glam Ricky and Nicki Viva Glam I
RuPaul

Viva Glam II
Kd lang

Viva Glam III, Campaign 1
Mary J. Blige, Lil' Kim

Viva Glam III, Campaign 2
Mary J. Blige, Lil' Kim

Viva Glam IV, Campaign 1
Sir Elton John, Mary J. Blige,
Shirley Manson

Viva Glam IV, Campaign 2
Sir Elton John, Mary J. Blige,
Shirley Manson

Viva Glam V, Campaign 1
Christina Aguilera

Missy Elliott

Linda Evangelista

Chloe Sevigny

Boy George

Viva Glam V, Campaign 2
Pamela Anderson

Viva Glam V, Campaign 3
Pamela Anderson

Viva Glam VI, Campaign 1
Eve

Lisa Marie Presley

Debbie Harry

Dita von Teese

Viva Glam VI, Campaign 2
Eve

Dita von Teese

Viva Glam VI SE, Campaign 1
Fergie

Viva Glam VI SE, Campaign 2
Fergie

Viva Glam Gaga and Cyndi
LADY GAGA AND CYNDI LAUPER

Viva Glam Gaga
LADY GAGA

Viva Glam Ricky and Nicki
RICKY MARTIN AND NICKI MINAJ
