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MAC AIDS FUND 548 Campaign History 0 519 15 campaignhistory /glam/campaignhistory 2013-03-18 13:11:23 What kind of a company ignites its charity program by selling lipstick with RuPaul, a drag queen as its spokesperson? Then follows that act with (to use the colloquial) a non-lipstick lesbian, kd Lang? M·A·C, the cult Canadian brand created in 1985 has always been fearless and outspoken and when it comes to the VIVA GLAM message, it's always been loud and clear! The founders of the company, Frank Angelo and Frank Toskan, banded together with the M·A·C artists to create the M·A·C AIDS Fund in 1994, in a grass roots effort to make a difference in the world with a community outreach for HIV/AIDS. It all started with VIVA GLAM lipstick; the bullet in passionate red that was the shot heard around the world - the first lipstick created to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. With 100 percent of the proceeds of every VIVA GLAM product going directly to men, women and children affected by HIV/AIDS, it was an unprecedented move. The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of M·A·C and its mantra...all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. VIVA GLAM spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements. 0 1 1 /glam/ Viva Glam I RuPaul Black /glam/campaignhistory/ Viva Glam II Kd lang Black /glam/campaignhistory/ Viva Glam III, Campaign 1 Mary J. Blige, Lil' Kim White /glam/campaignhistory/ Viva Glam III, Campaign 2 Mary J. Blige, Lil' Kim Black /glam/campaignhistory/ Viva Glam IV, Campaign 1 Sir Elton John, Mary J. Blige, Shirley Manson White /glam/campaignhistory/ Viva Glam IV, Campaign 2 Sir Elton John, Mary J. Blige, Shirley Manson White /glam/campaignhistory/ Viva Glam V, Campaign 1 Christina Aguilera White Missy Elliott White Linda Evangelista White Chloe Sevigny White Boy George White /glam/campaignhistory/ Viva Glam V, Campaign 2 Pamela Anderson White /glam/campaignhistory/ Viva Glam V, Campaign 3 Pamela Anderson White /glam/campaignhistory/ Viva Glam VI, Campaign 1 Eve White Lisa Marie Presley White Debbie Harry White Dita von Teese White /glam/campaignhistory/ Viva Glam VI, Campaign 2 Eve White Dita von Teese White /glam/campaignhistory/ Viva Glam VI SE, Campaign 1 Fergie White /glam/campaignhistory/ Viva Glam VI SE, Campaign 2 Fergie White /glam/campaignhistory/ Viva Glam Gaga and Cyndi LADY GAGA AND CYNDI LAUPER White /glam/campaignhistory/ Viva Glam Gaga LADY GAGA White /glam/campaignhistory/ Viva Glam Ricky and Nicki RICKY MARTIN AND NICKI MINAJ White /glam/campaignhistory/