/#/glam/campaignhistory

Campaign History

What kind of a company ignites its charity program by selling lipstick with RuPaul, a drag queen as its spokesperson? Then follows that act with (to use the colloquial) a non-lipstick lesbian, kd Lang? M·A·C, the cult Canadian brand created in 1985 has always been fearless and outspoken and when it comes to the VIVA GLAM message, it's always been loud and clear!

Viva Glam I

RuPaul

RuPaul

Viva Glam II

Kd lang

Kd lang

Viva Glam III, Campaign 1

Mary J. Blige, Lil' Kim

Mary J. Blige, Lil' Kim

Viva Glam III, Campaign 2

Mary J. Blige, Lil' Kim

Mary J. Blige, Lil' Kim

Viva Glam IV, Campaign 1

Sir Elton John, Mary J. Blige, Shirley Manson

Sir Elton John, Mary J. Blige, 
Shirley Manson

Viva Glam IV, Campaign 2

Sir Elton John, Mary J. Blige, Shirley Manson

Sir Elton John, Mary J. Blige, 
Shirley Manson

Viva Glam V, Campaign 1

Christina Aguilera

Christina Aguilera

Missy Elliott

Missy Elliott

Linda Evangelista

Linda Evangelista

Chloe Sevigny

Chloe Sevigny

Boy George

Boy George

Viva Glam V, Campaign 2

Pamela Anderson

Pamela Anderson

Viva Glam V, Campaign 3

Pamela Anderson

Pamela Anderson

Viva Glam VI, Campaign 1

Eve

Eve

Lisa Marie Presley

Lisa Marie Presley

Debbie Harry

Debbie Harry

Dita von Teese

Dita von Teese

Viva Glam VI, Campaign 2

Eve

Eve

Dita von Teese

Dita von Teese

Viva Glam VI SE, Campaign 1

Fergie

Fergie

Viva Glam VI SE, Campaign 2

Fergie

Fergie

Viva Glam Gaga and Cyndi

LADY GAGA AND CYNDI LAUPER

LADY GAGA AND CYNDI LAUPER

Viva Glam Gaga

LADY GAGA

LADY GAGA

Viva Glam Ricky and Nicki

RICKY MARTIN AND NICKI MINAJ

RICKY MARTIN AND NICKI MINAJ