Lady Gaga's Bio

Lady Gaga exploded onto the global cultural landscape last year with her massive pop anthems and her fashion-forward aesthetics. Worldwide she has sold more than 14 million copies of her debut album, The Fame, and more than 60 million singles, making her music's biggest breakout star of the decade. She is the first female artist in history to claim five #1 hits from a debut album. She is also the only artist in the digital era to top the 5 million sales mark with her first two hits. Gaga broke the record when her single "Poker Face" reached 5 million in sales after her debut single "Just Dance" had accomplished the same feat the year before. She has over 1.2 billion combined views of all her videos online. The Fame Monster (deluxe) is the highest-selling digital album of all time at over 892,000 full album downloads sold. She is also a staple in the social networking world. She's the biggest living person on Facebook with over 27 million 'likes,' and is #1 on Twitter with over 7.9 million followers. Her recent tour, the "electro-pop-opera" extravaganza "The Monster Ball" kicked off last year following the release of her album The Fame Monster (a re-package of The Fame). At a time when concert going has decreased significantly, Lady Gaga's tour continues to be a booming success. She is the winner of five Grammy Awards, nine Billboard Music Awards, five World Music Awards, two People's Choice Awards and 11 MTV Video Music Awards to name only a few. Gaga has recently released Born This Way, an empowerment album about embracing who you are.

Live and Love

"I am incredibly passionate about this campaign and strongly believe the M·A·C AIDS Fund has the power to create a global movement not only to combat HIV/AIDS but also to encourage men and women everywhere to protect themselves. I feel honored to be part of such an important cause. My new VIVA GLAM lipsticks are intended to be a reminder to people to live passionately, but do it safely. Be your own biggest fan and protect yourself." - Lady Gaga, M·A·C VIVA GLAM Spokesperson

Lady Gaga, the voice of the latest M·A·C Cosmetics VIVA GLAM campaign, wants everyone everywhere to protect themselves from HIV/AIDS. For the second year in a row, Lady Gaga continues to inspire individuals around the world to make a difference by purchasing her newest shades of M·A·C VIVA GLAM Lipstick and Lipglass, Gaga 2. Since the M·A·C AIDS Fund's inception in 1994, every cent (less VAT where applicable) from a VIVA GLAM Lipstick or Lipglass purchase has been donated to the M·A·C AIDS Fund. Today the Fund celebrates a significant milestone, raising more than $202 million to support HIV/AIDS programs around the world. This accomplishment represents an enormous commitment throughout the years from the 19 VIVA GLAM spokespeople, Makeup Artists and VIVA GLAM customers around the world. "As one of the most iconic artists of our time, Lady Gaga has been a powerful and influential voice for the M·A·C AIDS Fund. She is an extraordinary spokesperson and advocate for self-awareness and empowerment and we are excited to have her as the face of our 2011 campaign." - John Demsey, Chairman, M·A·C AIDS Fund and Group President, Estee Lauder Companies. In honor of those living with or affected by HIV/AIDS, the M·A·C AIDS Fund is announcing five million dollars in new donations to fund diverse programs that address HIV/AIDS protection, treatment and prevention. The new VIVA GLAM campaign focuses on self-empowerment and encourages everyone to take control of the HIV/AIDS risk in their lives by using condoms, getting regularly tested, accessing care and treatment, combating stigma and advocating for change. From South Africa and the U.K. to the U.S. and Japan, the M·A·C AIDS Fund supports programs around the world that confront the causes of HIV infection including violence, discrimination and unequal access to financial and social resources. The statistics cannot be ignored. Women constitute half of all the people in the world living with HIV/AIDS. While overall HIV/AIDS rates have stabilized in many countries, more adult women than ever before are now living with HIV in every region of the world. In the U.S., the number of AIDS diagnoses among women has tripled since 1985. In sub-Saharan Africa, women constitute more than 59 percent of all people living with HIV/AIDS. The rates are just as alarming for men. In the U.S., just over 75 percent of adults and adolescents living with an AIDS diagnosis are men, with almost two-thirds infected with HIV through male-to-male sexual contact. These numbers are even higher for men of colour. The new M·A·C VIVA GLAM campaign was shot by photographer Nick Knight. The campaign visual launched with VIVA GLAM Gaga 2 Lipstick (a light warm beige) and Lipglass (a light neutral pinked beige) in North America on February 17, 2011 and internationally in March 2011.