Listen up, companies. Survey says consumer expectations about corporate citizenship have reached an all-time high. That’s the 2007 Cone Cause Evolution Survey, to be specific. It finds that 83% of Americans say companies have a responsibility to help support causes, and 87% would switch from one brand to another if the other brand is associated with a good cause.
In a landscape like this, many corporate givers are feeling the pressure to be the best at doing good. How to deal? Take a cue from M∙A∙C; the makeup mavens have managed to create and sustain a robust AIDS Fund that takes risks at every turn. onPhilanthropy sat down with M∙A∙C AIDS Fund Executive Director Nancy Mahon to figure out how she does it, so Viva Glam-ourously.
