The M·A·C AIDS Fund has announced a 1 million Renminbi ($129,000 USD) donation to UNICEF-China in support of the "Unite for Children, Unite against AIDS" global campaign, launched last year by the Chinese Government.

In an effort to educate Chinese youth, the M∙A∙C AIDS Fund and UNICEF will launch "The Ten Facts on AIDS" campaign. The "Ten Facts" will tell young people how to protect themselves against HIV/AIDS while encouraging them also to respect those living with or affected by the pandemic.  The M∙A∙C AIDS Fund  donation will be used to mobilize Youth Ambassadors and celebrities from China for the vital task of raising youth awareness.  "This partnership demonstrates China's private sector leadership in responding to young people and AIDS", said UNICEF-China Representative Dr. Yin Yin Nwe at the press event, "it is an excellent example of a win-win partnership-for young people, for businesses, for China's fight against AIDS."

While prevention education is a key message of the campaign, anti-discrimination is another equally important theme. Ambassadors will also work to end discrimination against HIV positive populations.  They will encourage acceptance of the disease in their communities so that infected persons can feel safe to access the Chinese government's life saving prevention, care and treatment services.

Carol Shen, Managing Director of The Estée Lauder Companies, which owns the M∙A∙C Cosmetics brand, presented the cheque to UNICEF-China Representative Dr. Yin Yin Nwe at a star-studded press conference held at Beijing's Ritz Carlton Hotel on March 29th. M.A.C celebrity Ambassadors for China, including singer Li Yuchun (Supergirl, 2005), actor/producer Vivian Wu, and actor Pace Wu were in attendance. These celebrities as well as actor Christy Chung (who was not present) will appear in advertisements in support of the campaign.