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| URBAN ICON & HIP HOP QUEEN EVE TO SELL M·A·C VIVA GLAM LIPSTICKS AT HARLEM M·A·C STORE & REACH OUT TO TEENS IN NEW YORK URGING THEM TO PROTECT AND EDUCATE THEMSELVES AGAINST HIV/AIDS NOVEMBER 28th |
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| World AIDS Day Appearances Exemplify Star's Continuing Support
for the M·A·C AIDS Fund as a VIVA GLAM spokesperson |
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| (NEW YORK, NOVEMBER 27, 2006) - M·A·C AIDS Fund (M·A·F) today announced that in line Eve's support of the VIVA GLAM Lipsticks, which donate 100% of its proceeds to HIV/AIDS programs and services, she will be selling the lipstick at the M·A·C Harlem store on November 28th. In addition, later that day she will visit an after-school program from one of the Fund's grantees, Henry Street Settlement, which delivers a wide range of social services and arts programming, many related to AIDS, to more than 60,000 New Yorkers each year. Eve's in-store appearance and charity visit are to help shine the spotlight on the HIV/AIDS pandemic and raise awareness about HIV prevention as World AIDS Day approaches on December 1st. |
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| "It is so important that youth understand they must be their own fiercest advocates and protectors," says Eve. "HIV/AIDS is a real threat, so they need to be educated and aware, both for their own well-being and that of the greater community. I am so glad that I can work with the M·A·C AIDS Fund to bring these messages home." |
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| Her visit to the Harlem M·A·C store, 202 West 125th Street, is an effort to connect with her audience and the young, hip demographic of M·A·C Cosmetics in order to decrease the stigma associated with AIDS within that community, as well as drive home the fact that African-American women are among the fastest growing sector of the population with HIV/AIDS. She will be selling lipstick from the VIVA GLAM Lipstick series, which has generated over $81 million dollars since its launch in 1994, and for which she is a current spokesperson. She will also be spending time with her fans and signing autographs. |
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| Eve will then head down to the Lower East Side of Manhattan and the Henry Street Settlement, which the M·A·F has awarded $190,000 this year. These funds help sustain and support expansion of Henry Street Settlement's Peer Training Institute (PTI) and their Community Consultation Center (CCC) which is a leading provider of AIDS Mental Health Services for New York City's Lower East Side. On the agenda Eve will attend an HIV/AIDS Awareness and Prevention After-School Workshop led by teens from the PTI and then join the PTI street team to help teens distribute HIV-prevention materials on Avenue D. |
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| "It is so important to have someone with Eve's credibility speak to the urban and youth communities in New York and around the country about HIV/AIDS," says Nancy Mahon, Esq., Executive Director of the M·A·F. "Her thoughts and feelings carry weight and really impact the way they think and act. We're thrilled she's a part of our M·A·C VIVA GLAM team." |
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| "With the support of M·A·F, Henry Street is addressing this crisis with innovative initiatives that train kids to become peer educators and advocates for prevention" said Verona Middleton-Jeter, Executive Director of the Henry Street Settlment. We welcome and applaud Eve for her effort to highlight this problem and join us in combating it." |
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About the M·A·C AIDS Fund
M·A·F, the heart and soul of M·A·C cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. M·A·F gives money to fund education, awareness and prevention programs world-wide and provides financial support to organizations serving those with HIV/AIDS and marginalized populations at a high risk of infection. Earlier this year, Eve joined the VIVA GLAM VI campaign along with legendary rocker Debbie Harry, burlesque star Dita Von Teese and music icon, Lisa Marie Presley. To date M·A·C has raised over $81 million (U.S.) for the M·A·C AIDS Fund. |
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About Henry Street Settlement
Founded in 1893 by social work pioneer Lillian Wald and based on Manhattan's Lower East Side, Henry Street Settlement opens doors of opportunity to enrich lives and enhance human progress for Lower East Side residents and other New Yorkers through social services, arts and health care programs at 22 different sites. Distinguished by a profound connection to its neighbors, a willingness to address new problems with swift and innovative solutions, and a strong record of accomplishment, Henry Street's core divisions include a multidisciplinary arts center, youth services, shelter and supportive housing services, behavioral and health services, senior services, home care services, and a workforce development center. Each Year more than 60,000 New Yorkers benefit from these services. |
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