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| M·A·C hosts London Fashion Week cocktail party with Viva Glam spokesperson Linda Evangelista |
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| Sunday 18th September - M·A·C Cosmetics hosted a London Fashion
Week Cocktail Party with M·A·C AIDS Fund spokesperson Linda Evangelista at The Hospital in Covent Garden,
to honour her outstanding contribution to the M·A·C AIDS Fund. Linda Evangelista has established herself
as one of the world's greatest models, gracing the covers of all major fashion bibles and setting the
catwalk alight. Her work as a M·A·C Viva Glam spokesperson has been widely recognised since her appointment in 2004. |
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| Celebrities in attendance included, Julien MacDonald, Shalom,
Stella Tennant, Giles Deacon, Tracey Emin, Liberty Ross, Trinny Woodall, Melissa Odabash, Francesca
Versace, Oswald Boateng, Kelly Emberg, Ruby Stewart, Estelle, Margo Stilley, Caroline Stanbury, Kevin
Pietersen, Olivia Inge, Zandra Rhodes, Lisa Butcher, Maria Grachvogel, Philip Treacey, Michiko Koshino,
Hamish Bowles, Isabella Blow, Jaime Murray and Louise Griffiths. |
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| At the event, Linda presented a cheque donation of £100,000
on behalf of the M·A·C AIDS Fund and British Fashion Designers to the Lord Mayor of London,
Ken Livingston, Patron of The Loomba Trust that aims to provide education for orphaned children
through a natural disaster or through HIV/AIDS in India. |
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| Cherie Booth Q.C, President of The Loomba Trust says
"Never before have there been so many widows from HIV/AIDS in the world as today. They
face stigma and extreme poverty. They lack the most basic human rights. They can lose
inheritance, property and face violence and abuse. The desperate need of widows and
children to find ways of surviving can itself result in the spread of HIV/AIDS. The £100,000 given
by the M·A·C AIDS Fund to The Loomba Trust will help make a significant difference for these widows
and children in India. As President of the Loomba trust I would like to express my heartfelt
appreciation for your most welcome support" |
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| The M·A·C AIDS Fund, the charitable arm of M·A·C,
the rule breaking professional cosmetics company has raised over $50 million in its
eleven-year history. The Viva Glam lipstick is the primary fund raising tool for the
M·A·C AIDS Fund and 100% of sales of the lipstick are donated to people living with HIV/AIDS.
Other Viva Glam V spokespeople include Pamela Anderson, Chloe Sevigny, Christina Aguilera and Missy Elliott. |
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| M·A·C is involved in fashion weeks in over
20 countries and is the Official Makeup Brand of London Fashion Week for a second season. |
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| To make a donation to The M·A·C AIDS Fund or to find
out more information please go to: www.macaidsfund.org |
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| For further information, please contact Thomas or
Zara at Mission on 020 7491 6680 or email zara@mission-media.co.uk |
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