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| Pamela Anderson is the next spokesperson and newest face for the M·A·C AIDS Fund's
VIVA GLAM V Lipstick advertising campaign. |
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| Anderson joins A-List team of spokespeople, Christina Aguilera, Missy Elliott, Linda Evangelista and Chloe Sevigny to
raise awareness and funds for people living with HIV/AIDS. |
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| The New VIVA GLAM Icon will advocate the M·A·C AIDS Fund
call-to-action of “Get Tested”. |
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| New York, March 31, 2005 - The M·A·C AIDS Fund, the
charitable arm of M·A·C Cosmetics, appoints
Pamela Anderson as its newest spokesperson for the VIVA GLAM V Lipstick advertising campaign.
She will join the A-list roster that includes
Christina Aguilera, Missy Elliott, Linda Evangelista, and Chloe Sevigny. Pamela's specific platform will focus on
the importance of getting tested, getting results, and knowing your health status. |
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| The VIVA GLAM V Lipstick and Lipglass are the primary fund-raising products
benefiting the M·A·C AIDS Fund, 100 percent of the sales
of which are donated to people living with HIV/AIDS has raised over $44 million USD. |
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| "Pamela will advocate the M·A·C AIDS Fund's call-to-action
mantra "Get Tested." We chose Pamela not only because she is a highly
recognizable pop culture icon, but because she is so passionate about raising awareness about HIV/AIDS
and encouraging people to Get Tested. As Pamela knows firsthand, once you
get tested and learn the facts, only then can you make life decisions.
We are confident that with Pamela's commitment to the M·A·C AIDS Fund we have the
ability to extend our message to an even greater global audience, thereby providing further
support and money to those living with HIV/AIDS."
— John Demsey, Chairman of the M·A·C AIDS Fund |
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| "M·A·C VIVA GLAM V is a great campaign to be involved with.
I feel privileged and empowered to help raise funds and
awareness on the importance for Getting Tested. After being diagnosed with Hepatitis C, I
knew the importance of knowing your status.
Only then can you make informed and wise decisions for your health and life. Everyone, everywhere, has to Get Tested.
It's the responsible choice. Knowing also helps stop spreading the disease that has no cure... yet."
— Pam Anderson |
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| The VIVA GLAM V Lipstick and Lipglass are the primary fund-raising
products benefiting the M·A·C AIDS Fund, 100 percent of the sales of which are
donated to people living with HIV/AIDS has raised over $44 million USD. |
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| The M·A·C AIDS Fund's VIVA GLAM V campaign was
designed by M·A·C Senior Vice
President/Creative Director, James Gager and shot by photographer, Michael Thompson.
The VIVA GLAM neutral pink with pearl Lipglass (Suggested Retail Price $13.50 US / $16.00 CDN) and the lustre Lipstick (Suggested
Retail Price $14.00 US / $16.50 CDN) are available at over 700 M·A·C
locations around the world, with 100 percent of the sales directly benefiting
the M·A·C AIDS Fund. |
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| In the first year of the VIVA GLAM V 2004 launch, the
M·A·C AIDS Fund raised a record $12 million with its diverse
and A-list star line-up of Christina Aguilera, Missy Elliott, Chloe Sevigny, Linda
Evangelista and Boy George. This success can be
attributed to the wide-appeal of their varied audiences who together embody the
M·A·C motto of All Races, All Sexes and All Ages. |
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The M·A·C AIDS Fund
The M·A·C AIDS Fund provides vital support to men, women and children living with HIV and AIDS.
Founded in 1994 by M·A·C Cosmetics, the fund has raised more than $44 million through the sales of the
VIVA GLAM lipstick collection, Kids Helping Kids Cards and the M·A·C Deck of Cards.
The proceeds are distributed to organizations worldwide that provide direct care services
and daily essentials to those afflicted with HIV/AIDS, and that offer HIV/AIDS education,
awareness and prevention programs and support the elimination of prejudice and discrimination
against HIV/AIDS-affected individuals. 100% of the selling price of VIVA GLAM goes to the
M·A·C AIDS Fund and are directed to local and geographic regions where
the need for HIV-related care and services are greatest. For more information about the
M·A·C AIDS Fund, log on to
www.macaidsfund.org. |
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| M·A·C (Make-up Art Cosmetics)
M·A·C, the leading brand of professional cosmetics, was created in Toronto, Canada in 1985 and is now part of
The Estee Lauder Companies. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists,
models, photographers and journalists around the world. M·A·C products are sold in more than 47 countries worldwide.
For a M·A·C location or information on our products and services, visit
www.maccosmetics.com, the recently redesigned site
that makes the M·A·C online experience simpler, more informational and faster for the user. |
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| For further information about testing facilities, contact the National AIDS Hotline 1.800.342.AIDS (2437). |
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CONTACT
Julie Leong
M·A·C Cosmetics
212-965-6336
jleong@maccosmetics.com |
