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L-R: Tadashi Yamamoto (Friends of the Global Fund, Japan); John Demsey (MAC Cosmetics); Pamela Anderson; Yu Sasamoto (MTV-Japan) |
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| M·A·C VIVA GLAM SPOKESPERSON PAMELA ANDERSON VISITS JAPAN FOR THE FIRST TIME
ON BEHALF OF THE M·A·C AIDS FUND |
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| Trip activities include: Presenting Funds To MTV and Friends of the Global Fund, Japan, a
Personal appearance at the M·A·C Omotesando Store and as a guest of the MTV Video Music Awards Japan |
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| M·A·C VIVA GLAM spokesperson Pamela Anderson will travel to Tokyo, Japan on May 26th and 27th in her
in support of the M·A·C AIDS Fund. This is Ms. Anderson's first trip to Japan. |
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| While in Japan, Pamela's schedule will include a number of activities to raise awareness of HIV/AIDS.
At a press conference to be held on Friday, May 26th, she will present substantial donations on behalf of the M·A·C AIDS Fund to two organizations.
Pamela will present a check for $25,000 USD to MTV International's Staying Alive Foundation. Proceeds will be effectively
utilized for MTV Japan's "THINK LOUD" project, which raises awareness among young people on a variety of issues, including HIV/AIDS. |
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| Pamela will also present a check for $100,000 USD to Friends of the Global Fund, Japan (FGFJ),
which works to promote a greater understanding of the Global Fund to Fight AIDS, Tuberculosis and Malaria and to encourage Japan to expand its role
and cooperation with other East Asian countries in the battle against communicable diseases. The M·A·C AIDS Fund also supports
Friends of the Global Fund organizations in the US and Europe. The $125,000 in funds were raised in Japan
from the sales of M·A·C VIVA GLAM lipsticks. |
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| Following the press conference, Pamela will attend a VIP cocktail party held in her honor
to celebrate her trip to Japan and the funds she has donated to these organizations on behalf of the M·A·C AIDS Fund. Both donations are made possible through sales of M·A·C VIVA GLAM lipsticks and lipglass, from which 100% of the selling price is donated to the M·A·C AIDS Fund. |
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| Additionally, Pamela will appear at the M·A·C Omotesando store to sign posters of her
VIVA GLAM advertisement and meet fans who have purchased VIVA GLAM Lipsticks and Lipglass. On Saturday, May 27th Pamela
will be a special guest of MTV VIDEO MUSIC AWARDS JAPAN, walking the red carpet and appearing on stage. |
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| Donation details: |
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Friends of the Global Fund, Japan - $100,000 (USD)
With this donation, the FGFJ will encourage a larger Japanese financial commitment to the Global Fund and more
substantive contributions to the fight against HIV/AIDS both internally, regionally, and globally.
It is anticipated that success in this area will have a multiplier effect by also encouraging other countries to
raise their own levels of funding for the Global Fund and other mechanisms for fighting HIV/AIDS. The M·A·C AIDS
Fund donation will target FGFJ programs including with the Partnership Forum of the Global Fund in Durban, South
Africa; medical program outreach, including testing, in Southeast Asia; and political and financial
advocacy throughout the entire region. |
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Staying Alive Foundation - MTV International - $25,000 (USD)
MTV-Japan's campaign "Think Loud" will use these funds to conduct a nation-wide contest to produce original
television PSAs (Public Service Announcements) about HIV/AIDS and youth. The objective of this project is to
expand awareness of HIV prevention, stigma and discrimination based on sero-status, and general awareness of
AIDS among Japanese youth. This project will accomplish that through both the competition and the resulting
PSAs. MTV will solicit proposals from Japan's youth for PSAs that raise awareness about HIV prevention and
transmission among MTV's target audience (youth aged 15-25). Other topics that will be considered are:
HIV testing, stigma and discrimination based on sero-status, and psycho-social issues affecting Japanese
youth who are most vulnerable to HIV infection. A panel of expert and celebrity judges (to be determined)
will be convened to select as many as five winning PSAs. The award winners will be announced and the PSAs
will be aired on MTV on and around 1 December, World AIDS Day. |
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| The M·A·C AIDS Fund, created in 1994, supports men,
women and children affected by HIV and AIDS around the world. 100%
of the selling price of VIVA GLAM, VIVA GLAM II, III, IV and V Lipsticks and Lipglasses go directly to help people
living with and affected by HIV/AIDS. To date, the Fund has raised over $70 million dollars (US). Previous VIVA GLAM
spokespeople include Ru Paul, kd Lang, Mary J. Blige, Lil' Kim, Sir Elton John, Shirley Manson, Chloe Sevigny, Missy
Elliott, Christina Aguilera, Linda Evangelista and Boy George have all served as VIVA GLAM spokespeople. For more
information on the M·A·C AIDS Fund visit www.macaidsfund.org.
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Contact: Yuki Uesaka
PR Manager M·A·C (Makeup Art Cosmetics)
Tel:5251-4121
Fax:5251-3383
Email: yuesaka@jp.maccosmetics.com |
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