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| M·A·C Viva Glam and International Fashion Designers Pay Tribute to the Fight Against AIDS
at the Opening Session of the 2006 International AIDS Conference in Toronto |
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| Alexander McQueen, Roberto Cavalli, Dsquared and Toronto Fashion Elite
Donate Couture Gowns to help Raise Awareness for HIV/AIDS |
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| Canadian Musicians, Singers, Models, Designers and Dancers Come Together
to Bring the Symbolic Red AIDS Ribbon to Life |
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| Toronto - July 25, 2006 - M·A·C Viva Glam, the fundraising lipstick for the M·A·C AIDS Fund,
will pay tribute to the fight against AIDS at the International AIDS Conference opening session in Toronto on August 13, 2006.
Fifty of the fashion world's top designers donated couture gowns in vibrant red that were exclusively designed for M·A·C to
help raise awareness for the fight against HIV/AIDS. The Canadian Arts community comes together to create a dramatic on-stage
formation of what has become the symbol of hope in the fight against AIDS - the red AIDS Ribbon - which will be formed by 50
models wearing the couture gowns. The formation will be witnessed by 40,000 attendees set to a performance by Canadian Soprano
Measha Brueggergosman, and accompanied by members of the Toronto Symphony Orchestra and National Ballet of Canada creating a
poignant and emotional finale to the opening session. |
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| The M·A·C AIDS Fund is an official sponsor of the International AIDS Conference. Founded by M·A·C Cosmetics
in Toronto in 1994 it has raised over 70 million dollars (U.S) through the sales of Viva Glam Lipsticks. The fund assists men, women and
children living with HIV/AIDS and supports the following AIDS organizations in Toronto: Casey House, AIDS Committee of Toronto, Toronto
People with AIDS Foundation, Dignitas International, Canadian Support of Rural Africa Initiative, War Child Canada, Ontario AIDS Network,
Fife House, Stephen Lewis Foundation, Teresa Group and over 600 other organizations worldwide. |
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| The following designers have donated dresses: Alan Chau, Arthur Mendonca,
Daniel Morneau, David Dixon, Farley Chatto, Jackae Baker, Jennifer Dares, Joeffer Caoc, Lida Baday, Kendra Francis, Comrags,
Valencienne Bridal Design, Madeleine Wong, Mar Anhang, Mark O'Connell, Marty Rotman, Marya Duplaga, Philipe Au, Rebecca Syzmcak, Rommel,
Romona Keveza, Effigy Richard Bergeron, Richard Madden, Bobby Kennedy, Sandra Rabasca, Sunny Choi, Susy Yu.Martin Grant, Sue Wong,
Alexander McQueen, Wivienne Westwood, B Micheal, Carlos Miele, Roberto Cavalli, Dsquared2, Douglas Hannant, Buodicca, Collette Dinnigan, Elie Saab. |
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| M·A·C (Make-up Art Cosmetics), the leading brand of professional cosmetics, was created in Toronto,
Canada in 1985. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models,
photographers and journalists around the world. M·A·C Artist Relations is the department through which M·A·C actively liaises with
the world's film, television, music and theatrical industries. |
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